# Good n Proper

We’re a digital marketing agency based in Leeds, UK that specialises in content marketing and paid media advertising. Founded by Phil Leather in 2023, Good n Proper focus on doing the tried-and-tested fundamentals well, leaving the fluff and buzzwords at the door.

## Services

### Content Marketing
- [Content Marketing Services](https://goodnproper.co.uk/services/content): From social media marketing and content creation to influencers and community management. We're here to help your brand stand out in an ever-crowded market.

### Paid Media Advertising
- [Paid Media Services](https://goodnproper.co.uk/services/paid-media): The biggest spenders don't always win. But the smartest ones do. Good n Proper use PPC, paid social and display advertising to grow your business.

### Specific Capabilities
- Social Media Content Creation
- Social Media Marketing
- TikTok Content Creation
- Social Media Management
- Community Management
- Copywriting
- Influencer Marketing
- Content Strategy
- Tone & Voice Development
- Paid Social (Meta, TikTok, LinkedIn, Pinterest)
- PPC / Paid Search (Google Ads, Bing)
- Display Advertising
- Remarketing
- Tracking & Attribution (Meta CAPI, GA4, GTM, Stape)
- Paid Media Strategy & Audits
- Email Marketing
- Marketing Consultancy

## Case Studies

- [Rudy's Pizza — Putting 39,000 Pizzas in 39,000 Mouths](https://goodnproper.co.uk/case-studies/rudys): Paid media campaign reaching 3.84M pizza lovers with an 11.61% CTR
- [Levi Roots — Social Media Success with a Dragon's Den Legend](https://goodnproper.co.uk/case-studies/levi-roots): Social media marketing delivering 1,410% increase in reach and 10.7% engagement rate
- [King Pins — Launching a Business with a 2,308% ROI](https://goodnproper.co.uk/case-studies/king-pins): Paid media driving 46% of all online bookings for a new venue launch
- [Albert's Schloss — Growing the Bier and Pleasure Palace](https://goodnproper.co.uk/case-studies/alberts-schloss): Paid media delivering 466 Oktoberfest bookings and 9,704 email sign ups
- [Cauldron Foods — Plant-Based Social Media Success](https://goodnproper.co.uk/case-studies/cauldron): Content marketing growing engagement by 87.5% and adding 5,000 followers
- [TUBBZ — Duck, Duck, Growth](https://goodnproper.co.uk/case-studies/tubbz): Social media marketing to grow Instagram followers by 81%
- [Compare Leased Lines — FYI: B2B PPC](https://goodnproper.co.uk/case-studies/compare-leased-lines): PPC driving 3% more conversions while cutting spend by 17%
- [Jacksons — Earning Our Crust with Social Media Strategy](https://goodnproper.co.uk/case-studies/jacksons): Content strategy delivering 11.5% monthly engagement rate
- [Levi Roots Chilli Jams — Jammin' with Levi Roots](https://goodnproper.co.uk/case-studies/levi-chilli-jams): Social media marketing generating 410,000 Instagram post views for a product launch

## Clients

Current and past clients include: Kingsmill, Levi Roots, Boxpark, Rudy's Pizza, Cauldron Foods, Albert's Schloss, Roxy Leisure, Puratos, Fazenda, Lottie Shaw's, King Pins, TUBBZ, Itch, Jacksons, Vaioni.

Primary sectors: hospitality, food & drink, FMCG, ecommerce, lifestyle and retail brands.

## Contact

- Website: https://goodnproper.co.uk
- Email: hello@goodnproper.co.uk
- Phone: 0113 322 7523
- Address: The Faversham, 1-5 Springfield Mount, Leeds, LS2 9NG
- LinkedIn: https://www.linkedin.com/company/goodnproper/
- Instagram: https://www.instagram.com/goodnpropermarketing/
- TikTok: https://www.tiktok.com/@good.n.proper.mar

## Blog

- [Blog](https://goodnproper.co.uk/blog)

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*Last updated: March 2026*