Content Marketing
Is your content making a difference to your brand? If the answer is no or that you have no idea - congratulations, you’ve found yourself on a very relevant piece of content that’s about to help.
THERE’S NO PLACE IN THE WORLD FOR %%‘OK’ CONTENT%%
4.6 billion pieces of content are created every day. That’s 168 billion a month.
Not to mention you’re seeing it in video, photo, gifs, blogs, you name it. There’s too much noise out there for your content to be anything but targeted, distinctive, and strategic.
Every post is an opportunity to engage with your audience and promote your brand (in the way you want to be heard), and you shouldn’t take that opportunity lightly. But, make that our problem, not yours.
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Stop creating content for %%content’s sake%%
Paired with an informed strategy, we create content that builds your brand and that your audience actually wants to see. In the right format and on the platforms where they’re all scrolling. Every piece has a purpose - what do we want your audience to get from this? What do we want them to do?
With a tonne of platforms out there, we’ll only recommend creating content on the ones that make sense. Unless your adamant you want to jump on a trending TikTok dance, we won’t stop you.
We create content that’s right. It’s as simple as that. Through a content strategy, we’ll find out where your customers are scrolling and what they like, and we’ll make more of that.
Instagram, Facebook, TikTok, LinkedIn - wherever your audience is, we’ll be. We produce content that’s designed specifically for these platforms, in the right formats, helping you to take advantage of any algorithmic bias.
Community management is way more than a quick ‘thanks’ on social - it’s a daily dialogue with your customers. It’s conversation. We become your brand’s voice, listen to what people have to say and build valuable relationships.
Long-form, short-form, one-liners. We’ll write copy that your audience actually wants to read. And no, we won’t just use ChatGPT.
Style is nothing without substance. We make sure your key pages best match what people are actually searching for to keep you at the top of the search engine rankings.
There are around 40 million influencers out there. Finding the best creators that fit your brand, will deliver on your goals, and won’t cost the earth is no mean feat. So get us on the case.
%%full transparency%% on performance. %%always%%.
Ordinary marketing doesn't mean ordinary results.
Everything we recommend is geared towards delivering the best return on investment - monetary or otherwise.
This means full visibility of your performance data in a reporting dashboard as standard. Built to show metrics that matter, with adjustable date ranges.
So, no more low-res screen shots of graphs on email.
No more waiting for monthly calls.
Just your data in your hands, as it should be.
