Digital Marketing Strategy
A solid strategy is one of those important fundamentals that we keep banging on about. It’s something your marketing simply won’t survive without in the long term. As a matter of life or death, have we got your attention?
DON’T FALL AT THE %%FIRST HURDLE%%
Brace yourself for a hard truth.
Consumers are busy. Consumers are disloyal. Consumers don’t care about your brand...yet.
To make any impact on them, you have to be incredibly clear about who you are, what you do, who you’re trying to talk to, and how you’re going to make them remember you and buy into your brand.
People tend to skip out this whole step. It’s big. It’s research-heavy. It’s labour-intensive. But it’s also very worth it. Which is why we don’t step a toe into anything else before we’ve done some serious strategising.
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What you %%don’t do%% is as important as what you %%do%%
Budgets aren’t endless, but opportunites for growth are.
With a proper strategy, we can tell you where to focus your efforts and more importantly, where to step away and not waste your money. It’s about creating a clear direction for your digital marketing with decisions that support your brand goals. And, lucky you, turns out we’re a dab-hand at it!
Nothing new. Nothing ground-breaking. Just proper marketing underpinned by thorough research. We’ll recommend a marketing strategy that best matches your business goals with your target audience’s actual needs and wants.
So many platforms, so little time. In a world of endless options, we’ll help you map out the content your audience needs, where it needs to be, what it needs to do, and how to deliver it.
It’s not just what you say, it’s how you say it. The words you choose, the words you don’t, and everything in between. With your help, we’ll develop your tone and voice to allow you to speak and be heard in whatever industry you’re in.
An external eye is sometimes what you need to go from good to great. We’ll partner up with your in-house marketing team to give specialist advice on strategy, content marketing and paid media advertising.
%%Delivered%% how you need it to be %%delivered%%
Every business is different. So we don't have a one-size-fits-all approach for delivering a digital marketing strategy project.
Instead, we work with you to understand who needs to know what, and how they prefer to learn.
That could mean a presentation to a full room with follow up meetings, a series of workshops, an interactive document - whichever will be the most productive.
We'll probably draw the line at interpretative dance though.
