Influencer fees vary enormously. Some work on a gifted basis, and payment can range from a few hundred pounds for a micro-influencer post to tens of thousands for a larger creator. We'll give you honest guidance on what's achievable within your budget and won't oversell what a small spend can deliver.
INFLUENCER MARKETING
INFLUENCER MARKETING
Don't just pick the ones with the most followers.
Please.
INFLUENCER MARKETING
Don't just pick the ones with the most followers.
Please.
INFLUENCER MARKETING
Don't just pick the ones with the most followers.
Please.
Look on social media and you'll see influencers everywhere. And most are actually wrong for your brand.
Finding the right creators who genuinely fit your brand and are relevant to your target audience takes time, effort and research.
That's where we can help.
Look on social media and you'll see influencers everywhere. And most are actually wrong for your brand.
Finding the right creators who genuinely fit your brand and are relevant to your target audience takes time, effort and research.
That's where we can help.
Look on social media and you'll see influencers everywhere. And most are actually wrong for your brand.
Finding the right creators who genuinely fit your brand and are relevant to your target audience takes time, effort and research.
That's where we can help.
WHAT WE DO
Influencer research
Campaign briefing
Contract creation and negotiation
Campaign and relationship management
Content reviews and managing of amends
Performance tracking
Reporting
WHAT WE DO
Influencer research
Campaign briefing
Contract creation and negotiation
Campaign and relationship management
Content reviews and managing of amends
Performance tracking
Reporting
WHAT WE DO
Influencer research
Campaign briefing
Contract creation and negotiation
Campaign and relationship management
Content reviews and managing of amends
Performance tracking
Reporting
What it looks like
Check out our showreel of influencer work.
It's class.
What it looks like
Although Levi will remain the face of the brand, we’ve introduced an influencer strategy to support the message that the Caribbean flavours belong on every table.
Collaborating with influencers also helps spread awareness for Levi’s brand as we’re tapping into their audience, as well as reaching our own.
What it looks like
Although Levi will remain the face of the brand, we’ve introduced an influencer strategy to support the message that the Caribbean flavours belong on every table.
Collaborating with influencers also helps spread awareness for Levi’s brand as we’re tapping into their audience, as well as reaching our own.
FREQUENTLY ASKED QUESTIONS
Microinfluencers have smaller but typically more engaged, focused audiences. Macro influencers have much greater reach but lower engagement rates and higher costs. The route you go down totally depends on your objectives and budget.
The whole process, if that's what you're looking for. Or we can just do a specific part of the process if you've already started.
They're strict, and getting stricter. The ASA requires that any paid or gifted content is clearly and immediately identifiable as advertising. So it should have #ad at the start of a caption, or a clear label in the first few seconds of a video. Burying it in hashtags or relying on a bio mention doesn't cut it and you'll likely be punished.
From 5 January 2026, paid online ads for identifiable less healthy food and drink products are banned, and this includes influencer content, with gifted products treated as payment. Brand-only ads are allowed if no specific product is identifiable, and organic posts on your own channels are unaffected. We build compliance into every campaign and flag any risky concepts up front.
FREQUENTLY ASKED QUESTIONS
Influencer fees vary enormously. Some work on a gifted basis, and payment can range from a few hundred pounds for a micro-influencer post to tens of thousands for a larger creator. We'll give you honest guidance on what's achievable within your budget and won't oversell what a small spend can deliver.
Microinfluencers have smaller but typically more engaged, focused audiences. Macro influencers have much greater reach but lower engagement rates and higher costs. The route you go down totally depends on your objectives and budget.
The whole process, if that's what you're looking for. Or we can just do a specific part of the process if you've already started.
They're strict, and getting stricter. The ASA requires that any paid or gifted content is clearly and immediately identifiable as advertising. So it should have #ad at the start of a caption, or a clear label in the first few seconds of a video. Burying it in hashtags or relying on a bio mention doesn't cut it and you'll likely be punished.
From 5 January 2026, paid online ads for identifiable less healthy food and drink products are banned, and this includes influencer content, with gifted products treated as payment. Brand-only ads are allowed if no specific product is identifiable, and organic posts on your own channels are unaffected. We build compliance into every campaign and flag any risky concepts up front.
FREQUENTLY ASKED QUESTIONS
Influencer fees vary enormously. Some work on a gifted basis, and payment can range from a few hundred pounds for a micro-influencer post to tens of thousands for a larger creator. We'll give you honest guidance on what's achievable within your budget and won't oversell what a small spend can deliver.
Microinfluencers have smaller but typically more engaged, focused audiences. Macro influencers have much greater reach but lower engagement rates and higher costs. The route you go down totally depends on your objectives and budget.
The whole process, if that's what you're looking for. Or we can just do a specific part of the process if you've already started.
They're strict, and getting stricter. The ASA requires that any paid or gifted content is clearly and immediately identifiable as advertising. So it should have #ad at the start of a caption, or a clear label in the first few seconds of a video. Burying it in hashtags or relying on a bio mention doesn't cut it and you'll likely be punished.
From 5 January 2026, paid online ads for identifiable less healthy food and drink products are banned, and this includes influencer content, with gifted products treated as payment. Brand-only ads are allowed if no specific product is identifiable, and organic posts on your own channels are unaffected. We build compliance into every campaign and flag any risky concepts up front.
DIGITAL MARKETING DONE RIGHT
DIGITAL MARKETING DONE RIGHT
DIGITAL MARKETING DONE RIGHT
© Good and Proper Marketing Limited. All rights reserved, 2026.
© Good and Proper Marketing Limited. All rights reserved, 2026.
The Faversham, 1-5 Springfield Mount, Leeds, West Yorkshire, LS2 9NG
The Faversham, 1-5 Springfield Mount, Leeds, West Yorkshire, LS2 9NG