Typically 1 to 2 months from brief to delivery, depending on the scope and how much research is needed. We'll give you a clear timeline at the start.
PAID MEDIA strategy
PAID MEDIA strategy
Don't start with the channels and work backwards.
PAID MEDIA strategy
Don't start with the channels and work backwards.
PAID MEDIA strategy
Don't start with the channels and work backwards.
Digital marketing agencies have the annoying habit of just picking the same platforms. Pick Meta because that's what they use all the time. Add Google because you're supposed to. Divide the budget roughly in half and see what happens.
That's not a strategy. It's repetition.
A proper paid media strategy starts with your goals, your audience, and an honest assessment of where your budget can work hardest.
Digital marketing agencies have the annoying habit of just picking the same platforms. Pick Meta because that's what they use all the time. Add Google because you're supposed to. Divide the budget roughly in half and see what happens.
That's not a strategy. It's repetition.
A proper paid media strategy starts with your goals, your audience, and an honest assessment of where your budget can work hardest.
Digital marketing agencies have the annoying habit of just picking the same platforms. Pick Meta because that's what they use all the time. Add Google because you're supposed to. Divide the budget roughly in half and see what happens.
That's not a strategy. It's repetition.
A proper paid media strategy starts with your goals, your audience, and an honest assessment of where your budget can work hardest.
WHAT WE DO
Audience research and persona development
Platform audits and recommendations
Creative direction
Budget allocation guidance
Campaign planning and stucture
Channel mix recommendations
Channel strategy
Relevant KPIs
WHAT WE DO
Audience research and persona development
Platform audits and recommendations
Creative direction
Budget allocation guidance
Campaign planning and stucture
Channel mix recommendations
Channel strategy
Relevant KPIs
WHAT WE DO
Audience research and persona development
Platform audits and recommendations
Creative direction
Budget allocation guidance
Campaign planning and stucture
Channel mix recommendations
Channel strategy
Relevant KPIs
FREQUENTLY ASKED QUESTIONS
It's probably worth reviewing. Most paid media setups we audit have evolved over time rather than been deliberately designed. That tends to mean money going to channels or campaigns that made sense once but haven't been questioned since. This would help.
Both options are available. We'd obviously love to work with you on it, but we realise that may not always be possible. So we're happy to work with you as a one-off project and you can then take it in house to implement.
FREQUENTLY ASKED QUESTIONS
Typically 1 to 2 months from brief to delivery, depending on the scope and how much research is needed. We'll give you a clear timeline at the start.
It's probably worth reviewing. Most paid media setups we audit have evolved over time rather than been deliberately designed. That tends to mean money going to channels or campaigns that made sense once but haven't been questioned since. This would help.
Both options are available. We'd obviously love to work with you on it, but we realise that may not always be possible. So we're happy to work with you as a one-off project and you can then take it in house to implement.
FREQUENTLY ASKED QUESTIONS
Typically 1 to 2 months from brief to delivery, depending on the scope and how much research is needed. We'll give you a clear timeline at the start.
It's probably worth reviewing. Most paid media setups we audit have evolved over time rather than been deliberately designed. That tends to mean money going to channels or campaigns that made sense once but haven't been questioned since. This would help.
Both options are available. We'd obviously love to work with you on it, but we realise that may not always be possible. So we're happy to work with you as a one-off project and you can then take it in house to implement.
DIGITAL MARKETING DONE RIGHT
DIGITAL MARKETING DONE RIGHT
DIGITAL MARKETING DONE RIGHT
© Good and Proper Marketing Limited. All rights reserved, 2026.
© Good and Proper Marketing Limited. All rights reserved, 2026.
The Faversham, 1-5 Springfield Mount, Leeds, West Yorkshire, LS2 9NG
The Faversham, 1-5 Springfield Mount, Leeds, West Yorkshire, LS2 9NG