PPC (pay per click) is advertising on search engines for quicker results. SEO is a longer term process to build the organic ranking of your website over time. Ideally you should be doing both.
PPC (Paid SEARCH) Marketing
PPC (Paid SEARCH) Marketing
AKA "being at the top of Google".
PPC (Paid SEARCH) Marketing
AKA "being at the top of Google".
PPC (Paid SEARCH) Marketing
AKA "being at the top of Google".
PPC is an ongoing battle of targeting, bidding, creative and timing.
Done properly, it's one of the most efficient ways to drive revenue. Done poorly, it's a very expensive way to do not a whole lot.
So we're here to help you do it properly.
Funny, that?
PPC is an ongoing battle of targeting, bidding, creative and timing.
Done properly, it's one of the most efficient ways to drive revenue. Done poorly, it's a very expensive way to do not a whole lot.
So we're here to help you do it properly.
Funny, that?
PPC is an ongoing battle of targeting, bidding, creative and timing.
Done properly, it's one of the most efficient ways to drive revenue. Done poorly, it's a very expensive way to do not a whole lot.
So we're here to help you do it properly.
Funny, that?
WHAT WE DO
Google Search Ads management
Google Performance Max Ads management
Google AI Max Ads Management
Bing (Microsoft) Ads management
Keyword research and competitor analysis
Landing page analysis and recommendations
A/B Testing
Reporting and performance analysis
WHAT WE DO
Google Search Ads management
Google Performance Max Ads management
Google AI Max Ads Management
Bing (Microsoft) Ads management
Keyword research and competitor analysis
Landing page analysis and recommendations
A/B Testing
Reporting and performance analysis
WHAT WE DO
Google Search Ads management
Google Performance Max Ads management
Google AI Max Ads Management
Bing (Microsoft) Ads management
Keyword research and competitor analysis
Landing page analysis and recommendations
A/B Testing
Reporting and performance analysis
FREQUENTLY ASKED QUESTIONS
You'll definitely be able to see early signs of traffic from day one. But true results take longer, with Google's learning periods typically taking 4 to 6 weeks.
Not necessarily. But you do have to be smart with how you spend it. So a smaller budget works well if the targeting is tight, but not if you're trying to achieve multiple objectives.
Yeah, if the account health is good. If it's in a poor state, we may recommend starting fresh for a clean account history. Either way, we always make sure you have full ownership of your account and all its data, we are only ever a partner.
Performance Max is an AI-driven campaign type that serves ads across Search, Shopping, Display, YouTube and more from a single campaign. With strong assets and regular monitoring, it's a strong option to consider, but not in all cases.
FREQUENTLY ASKED QUESTIONS
PPC (pay per click) is advertising on search engines for quicker results. SEO is a longer term process to build the organic ranking of your website over time. Ideally you should be doing both.
You'll definitely be able to see early signs of traffic from day one. But true results take longer, with Google's learning periods typically taking 4 to 6 weeks.
Not necessarily. But you do have to be smart with how you spend it. So a smaller budget works well if the targeting is tight, but not if you're trying to achieve multiple objectives.
Yeah, if the account health is good. If it's in a poor state, we may recommend starting fresh for a clean account history. Either way, we always make sure you have full ownership of your account and all its data, we are only ever a partner.
Performance Max is an AI-driven campaign type that serves ads across Search, Shopping, Display, YouTube and more from a single campaign. With strong assets and regular monitoring, it's a strong option to consider, but not in all cases.
FREQUENTLY ASKED QUESTIONS
PPC (pay per click) is advertising on search engines for quicker results. SEO is a longer term process to build the organic ranking of your website over time. Ideally you should be doing both.
You'll definitely be able to see early signs of traffic from day one. But true results take longer, with Google's learning periods typically taking 4 to 6 weeks.
Not necessarily. But you do have to be smart with how you spend it. So a smaller budget works well if the targeting is tight, but not if you're trying to achieve multiple objectives.
Yeah, if the account health is good. If it's in a poor state, we may recommend starting fresh for a clean account history. Either way, we always make sure you have full ownership of your account and all its data, we are only ever a partner.
Performance Max is an AI-driven campaign type that serves ads across Search, Shopping, Display, YouTube and more from a single campaign. With strong assets and regular monitoring, it's a strong option to consider, but not in all cases.
DIGITAL MARKETING DONE RIGHT
DIGITAL MARKETING DONE RIGHT
DIGITAL MARKETING DONE RIGHT
© Good and Proper Marketing Limited. All rights reserved, 2026.
© Good and Proper Marketing Limited. All rights reserved, 2026.
The Faversham, 1-5 Springfield Mount, Leeds, West Yorkshire, LS2 9NG
The Faversham, 1-5 Springfield Mount, Leeds, West Yorkshire, LS2 9NG