As boring an answer as this is, there's no magic number. We start with what you want to achieve, then work backwards. Agencies who skip straight to the budget are just guessing.
PAID SOCIAL MEDIA
PAID SOCIAL MEDIA
Yes, it is more than just boosting posts.
PAID SOCIAL MEDIA
Yes, it is more than just boosting posts.
PAID SOCIAL MEDIA
Yes, it is more than just boosting posts.
When done right, paid social is one of the most powerful tools in digital marketing. But it's easy to get wrong.
A lot of brands either target everyone and convert nobody, or spend their budget chasing reach they can't measure.
We do neither.
Every campaign is built around what you actually want to achieve, whether that's revenue, bookings, footfall or followers.
When done right, paid social is one of the most powerful tools in digital marketing. But it's easy to get wrong.
A lot of brands either target everyone and convert nobody, or spend their budget chasing reach they can't measure.
We do neither.
Every campaign is built around what you actually want to achieve, whether that's revenue, bookings, footfall or followers.
When done right, paid social is one of the most powerful tools in digital marketing. But it's easy to get wrong.
A lot of brands either target everyone and convert nobody, or spend their budget chasing reach they can't measure.
We do neither.
Every campaign is built around what you actually want to achieve, whether that's revenue, bookings, footfall or followers.
WHAT WE DO
Campaign strategy and planning
Audience research and targeting
Ad creative briefing and copywriting
Campaign build, launch and management
A/B testing and creative iteration
Meta Advantage+ monitoring and optimisastion
Reporting and performance analysis
WHAT WE DO
Campaign strategy and planning
Audience research and targeting
Ad creative briefing and copywriting
Campaign build, launch and management
A/B testing and creative iteration
Meta Advantage+ monitoring and optimisastion
Reporting and performance analysis
WHAT WE DO
Campaign strategy and planning
Audience research and targeting
Ad creative briefing and copywriting
Campaign build, launch and management
A/B testing and creative iteration
Meta Advantage+ monitoring and optimisastion
Reporting and performance analysis
PLATFORMS WE ADVERTISE ON
We'll only recommend the platforms that make sense for your audience. We're not just going to put you on TikTok because that's where "the kids" are.
TikTok
YouTube
Snapchat
Want to advertise on a social media platform you can't see here?
Just ask us.
PLATFORMS WE ADVERTISE ON
We'll only recommend the platforms that make sense for your audience. We're not just going to put you on TikTok because that's where "the kids" are.
TikTok
YouTube
Snapchat
Want to advertise on a social media platform you can't see here?
Just ask us.
PLATFORMS WE ADVERTISE ON
We'll only recommend the platforms that make sense for your audience. We're not just going to put you on TikTok because that's where "the kids" are.
TikTok
YouTube
Snapchat
Want to advertise on a social media platform you can't see here?
Just ask us.
NEED PROOF IT WORKS?
We have experience running paid social media marketing campaigns in a variety of industries, including hospitality, food and drink and eCommerce.
Here are just a couple of examples.
NEED PROOF IT WORKS?
We have experience running paid social media marketing campaigns in a variety of industries, including hospitality, food and drink and eCommerce.
Here are just a couple of examples.
NEED PROOF IT WORKS?
We have experience running paid social media marketing campaigns in a variety of industries, including hospitality, food and drink and eCommerce.
Here are just a couple of examples.
FREQUENTLY ASKED QUESTIONS
It totally depends on your audience and objective. For example, if you're looking to get enquiries from board-level executives for a B2B plumbing brand, it'd probably suit LinkedIn more than TikTok. So it's not one-size-fits-all.
It can, but social media advertising platforms often have learning periods that last anywhere from 2 to 8 weeks. In that early time, performance can fluctuate while the algorithms find the best route for your ads.
Of course! All we'd ask is that we work with your team to advise on ratios, formats and sizing to make sure they fit the platform's specifications. We're also happy to create the ads too.
Organic social media is content that you post for free. But these days, that doesn't guarantee your followers will actually see it. Paid social puts spend behind it to put that content in front of the right people, in the right places.
The success metrics totally depend on your objectives. But where appropriate we try to focus on ones with a commercial impact. We don't fluff up reports with vanity metrics like follower count if the goal is to drive table bookings.
Yes. If you're advertising a food or drink product through paid social, make sure the product is HFSS compliant as it'll fall under the scope of the regulations.
FREQUENTLY ASKED QUESTIONS
As boring an answer as this is, there's no magic number. We start with what you want to achieve, then work backwards. Agencies who skip straight to the budget are just guessing.
It totally depends on your audience and objective. For example, if you're looking to get enquiries from board-level executives for a B2B plumbing brand, it'd probably suit LinkedIn more than TikTok. So it's not one-size-fits-all.
It can, but social media advertising platforms often have learning periods that last anywhere from 2 to 8 weeks. In that early time, performance can fluctuate while the algorithms find the best route for your ads.
Of course! All we'd ask is that we work with your team to advise on ratios, formats and sizing to make sure they fit the platform's specifications. We're also happy to create the ads too.
Organic social media is content that you post for free. But these days, that doesn't guarantee your followers will actually see it. Paid social puts spend behind it to put that content in front of the right people, in the right places.
The success metrics totally depend on your objectives. But where appropriate we try to focus on ones with a commercial impact. We don't fluff up reports with vanity metrics like follower count if the goal is to drive table bookings.
Yes. If you're advertising a food or drink product through paid social, make sure the product is HFSS compliant as it'll fall under the scope of the regulations.
FREQUENTLY ASKED QUESTIONS
As boring an answer as this is, there's no magic number. We start with what you want to achieve, then work backwards. Agencies who skip straight to the budget are just guessing.
It totally depends on your audience and objective. For example, if you're looking to get enquiries from board-level executives for a B2B plumbing brand, it'd probably suit LinkedIn more than TikTok. So it's not one-size-fits-all.
It can, but social media advertising platforms often have learning periods that last anywhere from 2 to 8 weeks. In that early time, performance can fluctuate while the algorithms find the best route for your ads.
Of course! All we'd ask is that we work with your team to advise on ratios, formats and sizing to make sure they fit the platform's specifications. We're also happy to create the ads too.
Organic social media is content that you post for free. But these days, that doesn't guarantee your followers will actually see it. Paid social puts spend behind it to put that content in front of the right people, in the right places.
The success metrics totally depend on your objectives. But where appropriate we try to focus on ones with a commercial impact. We don't fluff up reports with vanity metrics like follower count if the goal is to drive table bookings.
Yes. If you're advertising a food or drink product through paid social, make sure the product is HFSS compliant as it'll fall under the scope of the regulations.
DIGITAL MARKETING DONE RIGHT
DIGITAL MARKETING DONE RIGHT
DIGITAL MARKETING DONE RIGHT
© Good and Proper Marketing Limited. All rights reserved, 2026.
© Good and Proper Marketing Limited. All rights reserved, 2026.
The Faversham, 1-5 Springfield Mount, Leeds, West Yorkshire, LS2 9NG
The Faversham, 1-5 Springfield Mount, Leeds, West Yorkshire, LS2 9NG