Typically 6 to 8 weeks from brief to final document. Without it being a cop out, it totally depends on the scope. E.g. whether we're doing a full voice development from scratch or refining something that already exists.
TONE & VOICE
TONE & VOICE
Creating your brand's voice and how it changes.
TONE & VOICE
Creating your brand's voice and how it changes.
TONE & VOICE
Creating your brand's voice and how it changes.
Most Tone & Voice documents end up on page 87 of a brand guidelines PDF that nobody reads past page 10. If they even exist at all.
A Tone & Voice document (or Tone of Voice document, if you preper) is only useful if it's practical and engaging enough for people to actually bother with.
That means plain guidance, real examples of what to do and what to avoid, and a reflection of what makes your brand different. Not just "warm but professional".
We develop tone of voice guidelines that people actually use.
Most Tone & Voice documents end up on page 87 of a brand guidelines PDF that nobody reads past page 10. If they even exist at all.
A Tone & Voice document (or Tone of Voice document, if you preper) is only useful if it's practical and engaging enough for people to actually bother with.
That means plain guidance, real examples of what to do and what to avoid, and a reflection of what makes your brand different. Not just "warm but professional".
We develop tone of voice guidelines that people actually use.
Most Tone & Voice documents end up on page 87 of a brand guidelines PDF that nobody reads past page 10. If they even exist at all.
A Tone & Voice document (or Tone of Voice document, if you preper) is only useful if it's practical and engaging enough for people to actually bother with.
That means plain guidance, real examples of what to do and what to avoid, and a reflection of what makes your brand different. Not just "warm but professional".
We develop tone of voice guidelines that people actually use.
WHAT WE DO
Tone & Voice audits
Brand voice development
Brand Tone & Voice documentation
Copy re-writes
Channel guidance
WHAT WE DO
Tone & Voice audits
Brand voice development
Brand Tone & Voice documentation
Copy re-writes
Channel guidance
WHAT WE DO
Tone & Voice audits
Brand voice development
Brand Tone & Voice documentation
Copy re-writes
Channel guidance
FREQUENTLY ASKED QUESTIONS
A practical guidelines document with examples, not a mood board. We'll present that to you and any other relevant team members to field any questions and get everyone on the same page (no pun intended).
Either works to be honest. We use Tone & Voice because the voice refers to the development of your brand's voice, and the tone is how it changes. Tone of Voice implies that only the tone matters.
Yeah, we'd recommend it. As part of the document we'd include some examples of recent pieces of copy and how we'd change them, and can consult on how to adapt anything moving forward.
FREQUENTLY ASKED QUESTIONS
Typically 6 to 8 weeks from brief to final document. Without it being a cop out, it totally depends on the scope. E.g. whether we're doing a full voice development from scratch or refining something that already exists.
A practical guidelines document with examples, not a mood board. We'll present that to you and any other relevant team members to field any questions and get everyone on the same page (no pun intended).
Either works to be honest. We use Tone & Voice because the voice refers to the development of your brand's voice, and the tone is how it changes. Tone of Voice implies that only the tone matters.
Yeah, we'd recommend it. As part of the document we'd include some examples of recent pieces of copy and how we'd change them, and can consult on how to adapt anything moving forward.
FREQUENTLY ASKED QUESTIONS
Typically 6 to 8 weeks from brief to final document. Without it being a cop out, it totally depends on the scope. E.g. whether we're doing a full voice development from scratch or refining something that already exists.
A practical guidelines document with examples, not a mood board. We'll present that to you and any other relevant team members to field any questions and get everyone on the same page (no pun intended).
Either works to be honest. We use Tone & Voice because the voice refers to the development of your brand's voice, and the tone is how it changes. Tone of Voice implies that only the tone matters.
Yeah, we'd recommend it. As part of the document we'd include some examples of recent pieces of copy and how we'd change them, and can consult on how to adapt anything moving forward.
DIGITAL MARKETING DONE RIGHT
DIGITAL MARKETING DONE RIGHT
DIGITAL MARKETING DONE RIGHT
© Good and Proper Marketing Limited. All rights reserved, 2026.
© Good and Proper Marketing Limited. All rights reserved, 2026.
The Faversham, 1-5 Springfield Mount, Leeds, West Yorkshire, LS2 9NG
The Faversham, 1-5 Springfield Mount, Leeds, West Yorkshire, LS2 9NG