Search ads are shown to a user when they type in a query on a search engine (typically Google or Bing). Display ads appear on websites that the user visits.
DISPLAY MARKETING
DISPLAY MARKETING
200 million websites. And your audience is on some of them.
Let's find them.
DISPLAY MARKETING
200 million websites. And your audience is on some of them.
Let's find them.
DISPLAY MARKETING
200 million websites. And your audience is on some of them.
Let's find them.
The Google Display Network is made up of more than 200 million websites. That's…a lot of websites.
A lot of websites = a lot of opportunities for brand awareness and reach.
We'll help you build a plan that targets your audience with strong creative in the right places (and keeping you off the wrong places too).
The Google Display Network is made up of more than 200 million websites. That's…a lot of websites.
A lot of websites = a lot of opportunities for brand awareness and reach.
We'll help you build a plan that targets your audience with strong creative in the right places (and keeping you off the wrong places too).
The Google Display Network is made up of more than 200 million websites. That's…a lot of websites.
A lot of websites = a lot of opportunities for brand awareness and reach.
We'll help you build a plan that targets your audience with strong creative in the right places (and keeping you off the wrong places too).
WHAT WE DO
Google Display Network campaigns
Retargeting campaigns
Audience targeting and segmentation
Placement selection and exclusions
Asset creation and briefing to required specifications
Tracking and reporting
WHAT WE DO
Google Display Network campaigns
Retargeting campaigns
Audience targeting and segmentation
Placement selection and exclusions
Asset creation and briefing to required specifications
Tracking and reporting
WHAT WE DO
Google Display Network campaigns
Retargeting campaigns
Audience targeting and segmentation
Placement selection and exclusions
Asset creation and briefing to required specifications
Tracking and reporting
CREATIVE THAT ACTUALLY GETS NOTICED
Most display ads are ignored.
But not because display doesn't work, it's a volume game by nature. It's because the creative can be an afterthought. A resized logo on a white background isn't an ad. It's a rubbish rectangle.
Display only earns its budget when the creative is built for the format. The right dimensions, the right message hierarchy, the right visual weight for something someone's going to see for about half a second while reading something else entirely.
We advise on and design to best practice creative specifications and we'll tell you honestly if what you've got isn't going to hit the mark.
CREATIVE THAT ACTUALLY GETS NOTICED
Most display ads are ignored.
But not because display doesn't work, it's a volume game by nature. It's because the creative can be an afterthought. A resized logo on a white background isn't an ad. It's a rubbish rectangle.
Display only earns its budget when the creative is built for the format. The right dimensions, the right message hierarchy, the right visual weight for something someone's going to see for about half a second while reading something else entirely.
We advise on and design to best practice creative specifications and we'll tell you honestly if what you've got isn't going to hit the mark.
CREATIVE THAT ACTUALLY GETS NOTICED
Most display ads are ignored.
But not because display doesn't work, it's a volume game by nature. It's because the creative can be an afterthought. A resized logo on a white background isn't an ad. It's a rubbish rectangle.
Display only earns its budget when the creative is built for the format. The right dimensions, the right message hierarchy, the right visual weight for something someone's going to see for about half a second while reading something else entirely.
We advise on and design to best practice creative specifications and we'll tell you honestly if what you've got isn't going to hit the mark.
FREQUENTLY ASKED QUESTIONS
A small piece of tracking code on your website identifies visitors and passes that information to the ad platform. We then serve targeted ads to those people as they browse elsewhere - keeping your brand visible with an audience that's already shown interest. It's particularly powerful for eCommerce sales campaigns.
Different placements require different sizes, but it isn't just the classic leaderboard and skyscraper combo any more. We'll let you know what's needed and can advise on creative direction. And if you don't have the resource, we can help you make them.
FREQUENTLY ASKED QUESTIONS
Search ads are shown to a user when they type in a query on a search engine (typically Google or Bing). Display ads appear on websites that the user visits.
A small piece of tracking code on your website identifies visitors and passes that information to the ad platform. We then serve targeted ads to those people as they browse elsewhere - keeping your brand visible with an audience that's already shown interest. It's particularly powerful for eCommerce sales campaigns.
Different placements require different sizes, but it isn't just the classic leaderboard and skyscraper combo any more. We'll let you know what's needed and can advise on creative direction. And if you don't have the resource, we can help you make them.
FREQUENTLY ASKED QUESTIONS
Search ads are shown to a user when they type in a query on a search engine (typically Google or Bing). Display ads appear on websites that the user visits.
A small piece of tracking code on your website identifies visitors and passes that information to the ad platform. We then serve targeted ads to those people as they browse elsewhere - keeping your brand visible with an audience that's already shown interest. It's particularly powerful for eCommerce sales campaigns.
Different placements require different sizes, but it isn't just the classic leaderboard and skyscraper combo any more. We'll let you know what's needed and can advise on creative direction. And if you don't have the resource, we can help you make them.
DIGITAL MARKETING DONE RIGHT
DIGITAL MARKETING DONE RIGHT
DIGITAL MARKETING DONE RIGHT
© Good and Proper Marketing Limited. All rights reserved, 2026.
© Good and Proper Marketing Limited. All rights reserved, 2026.
The Faversham, 1-5 Springfield Mount, Leeds, West Yorkshire, LS2 9NG
The Faversham, 1-5 Springfield Mount, Leeds, West Yorkshire, LS2 9NG